Privacy policy

This privacy policy has been compiled to better serve those who are concerned with how their ‘Personally Identifiable Information’ (PII) is being used online. PII, as described in international privacy law and information security, is information that can be used on its own or with other information to identify, contact, or locate a single person, or to identify an individual in context. Please read our privacy policy carefully to get a clear understanding of how we collect, use, protect or otherwise handle your Personally Identifiable Information in accordance with our website.

What personal information do we collect from the people that visit our blog, website or app?

When ordering or registering on our site, as appropriate, you may be asked to enter your name, email address or other details to help you with your experience.

When do we collect information?

We collect information from you when you register on our site, subscribe to a newsletter, fill out a form or enter information on our site. Provide us with feedback on our products or services.

How do we use your information?

We may use the information we collect from you when you register, make a purchase, sign up for our newsletter, respond to a survey or marketing communication, surf the website, or use certain other site features in the following ways:

• To personalize your experience and to allow us to deliver the type of content and product offerings in which you are most interested.
• To improve our website in order to better serve you.
• To allow us to better service you in responding to your customer service requests.
• To ask for ratings and reviews of services or products
• To follow up with them after correspondence (live chat, email or phone inquiries)

How do we protect your information?

Our website is scanned on a regular basis for security holes and known vulnerabilities in order to make your visit to our site as safe as possible.

We use regular Malware Scanning.

Your personal information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems, and are required to keep the information confidential. In addition, all sensitive/credit information you supply is encrypted via Secure Socket Layer (SSL) technology.

We implement a variety of security measures when a user places an order enters, submits, or accesses their information to maintain the safety of your personal information.

All transactions are processed through a gateway provider and are not stored or processed on our servers.

Do we use ‘cookies’?

Yes. Cookies are small files that a site or its service provider transfers to your computer’s hard drive through your Web browser (if you allow) that enables the site’s or service provider’s systems to recognize your browser and capture and remember certain information. For instance, we use cookies to help us remember and process the items in your shopping cart. They are also used to help us understand your preferences based on previous or current site activity, which enables us to provide you with improved services. We also use cookies to help us compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future.

We use cookies to:

• Understand and save user’s preferences for future visits.
• Keep track of advertisements.
• Compile aggregate data about site traffic and site interactions in order to offer better site experiences and tools in the future. We may also use trusted third-party services that track this information on our behalf.

You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser settings. Since browser is a little different, look at your browser’s Help Menu to learn the correct way to modify your cookies.

If you turn cookies off, some features will be disabled. It won’t affect the user’s experience that make your site experience more efficient and may not function properly.

However, you will still be able to place orders .

Third-party disclosure

We do not sell, trade, or otherwise transfer to outside parties your Personally Identifiable Information.

Third-party links

We do not include or offer third-party products or services on our website.

Google

Google’s advertising requirements can be summed up by Google’s Advertising Principles. They are put in place to provide a positive experience for users. https://support.google.com/adwordspolicy/answer/1316548?hl=en

We use Google Analytics on our website.

Google, as a third-party vendor, uses cookies to serve ads on our site. Google’s use of the DART cookie enables it to serve ads to our users based on previous visits to our site and other sites on the Internet. Users may opt-out of the use of the DART cookie by visiting the Google Ad and Content Network privacy policy.

We have implemented the following:

• Google Display Network Impression Reporting

We, along with third-party vendors such as Google use first-party cookies (such as the Google Analytics cookies) and third-party cookies (such as the DoubleClick cookie) or other third-party identifiers together to compile data regarding user interactions with ad impressions and other ad service functions as they relate to our website.

Opting out:

Users can set preferences for how Google advertises to you using the Google Ad Settings page. Alternatively, you can opt-out by visiting the Network Advertising Initiative Opt Out page or by using the Google Analytics Opt Out Browser add on.

Online Privacy Protection Act

You will be notified of any Privacy Policy changes:

• On our Privacy Policy Page

Can change your personal information:

• By emailing us
• By calling us

How does our site handle Do Not Track signals?

We honor Do Not Track signals and Do Not Track, plant cookies, or use advertising when a Do Not Track (DNT) browser mechanism is in place.

Does our site allow third-party behavioral tracking?

It’s also important to note that we do not allow third-party behavioral tracking

Fair Information Practices

The Fair Information Practices Principles form the backbone of privacy law in the United States and the concepts they include have played a significant role in the development of data protection laws around the globe. Understanding the Fair Information Practice Principles and how they should be implemented is critical to comply with the various privacy laws that protect personal information.

In order to be in line with Fair Information Practices we will take the following responsive action, should a data breach occur:

We will notify you via email

• Within 7 business days

We also agree to the Individual Redress Principle which requires that individuals have the right to legally pursue enforceable rights against data collectors and processors who fail to adhere to the law. This principle requires not only that individuals have enforceable rights against data users, but also that individuals have recourse to courts or government agencies to investigate and/or prosecute non-compliance by data processors.

CAN SPAM Act

The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have emails stopped from being sent to them, and spells out tough penalties for violations.

We collect your email address in order to:

• Send information, respond to inquiries, and/or other requests or questions
• Process orders and to send information and updates pertaining to orders.
• Market to our mailing list or continue to send emails to our clients after the original transaction has occurred.

To be in accordance with CANSPAM, we agree to the following:

• Not use false or misleading subjects or email addresses.
• Identify the message as an advertisement in some reasonable way.
• Include the physical address of our business or site headquarters.
• Monitor third-party email marketing services for compliance, if one is used.
• Honor opt-out/unsubscribe requests quickly.
• Allow users to unsubscribe by using the link at the bottom of each email.

If at any time you would like to unsubscribe from receiving future emails, you can email us at info@sfdigital.co.uk

• Follow the instructions at the bottom of each email and we will promptly remove you from the mailing list you are subscribed to.

Our website forms, newsletter and cookies

This section was added in October 2026 and explains how the forms, newsletter and cookies work on this website.

Enquiry forms

When you send us a form on this website (the contact form, the enquiry form on our Book A Call page or the free Google Health Check form), we collect the details you enter. These can include your name, email address, WhatsApp number, website address, business name and your message.

We use these details to reply to your enquiry and, for the Google Health Check, to prepare your report. Your details are sent to us by email. They are not stored on the website.

Booking a call

Calls are booked through Calendly. When the booking calendar loads, Calendly may set its own cookies, and the details you enter when booking are held by Calendly under its own privacy policy.

Newsletter

If you tick the box on one of our forms, or subscribe on our blog, we add your name and email address to our newsletter list. The list is held for us by Mailchimp. We send special offers, coupons, invites to special events and regular updates from time to time.

You can unsubscribe at any time using the link at the bottom of any email we send.

Website chat

Our website chat is answered by Buzz, an AI assistant. The messages you type are sent to Anthropic, the company that provides the AI, so that it can reply. Please do not share passwords, card details or other sensitive information in the chat.

We do not keep a record of chats. The only exception is when you choose “Leave us a message”: the details you enter, your message and the conversation are then emailed to us so we can reply. If you tick the box on that form, we also add you to our newsletter list.

Spam protection

Our forms use Cloudflare Turnstile to check that a form is being sent by a person. To do this, Cloudflare processes some technical information about your browser and connection.

Cookies and your choice

On your first visit we ask whether you are happy to accept cookies.

• If you choose “Yes, cookies please”, we load Google Tag Manager. Through it, cookies and similar technologies are set by Google Analytics, Google Ads, Microsoft Advertising, Microsoft Clarity, Meta (Facebook), LinkedIn, TikTok, X, Pinterest and Outbrain. They show us how our website is used and how our advertising performs.
• If you choose “No thanks”, none of these are loaded.

One of these, Microsoft Clarity, records how visitors use our website, such as mouse movements, clicks and scrolling, so that we can see where pages are confusing and improve them. It only runs if you accept cookies.

Your choice is saved in your browser. You can change it at any time using the “Cookie settings” link at the bottom of every page.

Counting visits without cookies

We use Cloudflare Web Analytics to count visits to our website. It does not use cookies, does not store anything in your browser and does not track or identify individual visitors. It shows us totals only, such as how many times a page was viewed and which website sent the visitor. Because it does not use cookies, it runs whichever cookie choice you make.

The Website Speed Challenge

When you take the Website Speed Challenge, the website address you enter is sent to Google PageSpeed Insights to be tested. We do not keep the address. To limit the number of tests each visitor can run in a day, we keep an anonymous code based on your internet address for about one day.

Where our website is hosted

Our website, and the emails our forms send, are provided by Cloudflare.

Contacting Us

If there are any questions regarding this privacy policy, you may Contact Us using the information below.

• SF Digital Studios
• Stanley Offices, Harmill Industrial Estate
• Leighton Buzzard, Bedfordshire LU7 4FF
• UK
• Email: info@sfdigital.co.uk
• Tel:01525 600553